Operator-focused insights
Straight-talk guides for treatment center owners, marketing leads, and admissions directors. No fluff, no consultant-speak.
Compliance
How to price a rehab marketing engagement without EKRA or state patient brokering exposure. The one compliant structure, the models to refuse, what SEC data shows about marketing budgets, and a scoring rubric for agency quotes.
Costs & Benchmarks
A detox or residential admission from Google Ads or directories costs $2,000 to $5,000 in-network and $7,000 to $15,000 out-of-network. SEO runs lower. A VOB costs a couple hundred dollars up to $2,000.
Compliance
LegitScript Addiction Treatment Certification for rehabs in 2026: who qualifies, the published fees, what LegitScript checks, and how to prepare, with every rule linked to its source.
Paid Media Playbook
Google Ads for treatment centers in 2026: LegitScript and Google certification, real CPC and cost per VOB data, why LSA and remarketing are out, and how to set up Search.
Paid Media Playbook
Meta ads for treatment centers in 2026: LegitScript plus Meta permission, what changed in 2022 targeting and health data limits, creative rules, and what public cost data exists.
Admissions Ops
A 12-touch, 30-day follow-up sequence for rehab inquiries: templates, Part 2 and TCPA rules, team setup, CRM costs and the weekly funnel numbers, with every fact sourced.
Revenue Strategy
PPO vs cash-pay vs Medicaid rehab marketing: sourced keyword CPCs, cost per admission by payer, targeting limits and how to set your mix. Every number linked or labeled.
SEO Playbook
The 2026 rehab SEO playbook: page map, what LegitScript checks on your site, local SEO, AI search, link rules, technical setup, and Google's own timeline. Every number sourced.
Local SEO
How to set up and verify a Google Business Profile for a rehab, handle reviews under HIPAA, and appeal a suspension, using only Google's own published rules.
Executive Ops
Cost per admission, funnel stage conversion, length of stay, payer mix and referral concentration for treatment centers, with benchmarks from SAMHSA, SEC filings and published datasets.