Background
Carlos Meza is the founder of RehabAdmit, a boutique marketing agency built for small- to mid-size treatment operators who want enterprise-grade admissions results without enterprise pricing.
His path to behavioral health marketing runs through 13 years of institutional finance at Citibank, HSBC, and BMO, followed by two operating roles: CEO of an EdTech company that raised $80M and launched a $2M ARR SaaS platform, and Chief Operating Officer of Rehab Media, a portfolio of 14 behavioral health directory sites. That operator background is why RehabAdmit's approach starts with CPL and CPA math and ends with named admissions, not click reports.
Credentials
Areas of expertise
- Rehab and behavioral health marketing strategy
- LegitScript-compliant paid advertising (Google Ads, Meta Ads, Microsoft Ads)
- Admissions operations and CRM configuration for treatment centers
- SEO and AEO for treatment providers
- Cost-per-admit reporting and attribution modeling
- Verification-of-benefits qualified lead generation
Written by Carlos on RehabAdmit
- Rehab Marketing Agencies 2026: Honest Comparison Guide for Treatment Center Operators
- LegitScript Compliance Guide for Behavioral Health Marketers (2026)
- Rehab SEO Playbook 2026
- The 12-Touch Admissions Sequence
- Google Ads for Rehab & Behavioral Health 2026
- Meta Ads for Behavioral Health 2026
- Rehab Executive KPIs and Benchmarks
- PPO vs Cash-Pay Rehab Marketing
- Google Business Profile Rehab Suspension Recovery
Contact
For operator inquiries or press: About the author hello@rehabadmit.com. For a working session on your admissions pipeline: book a free 30-minute audit.