Disclosure: RehabAdmit publishes this list and is on it. Every fact about another company comes from that company's own website, checked October 22, 2026, with a link next to the claim. Where a company does not publish something, the table says "Not published." The order of the list is not a ranking.
How did we pick these rehab lead generation companies?
We looked for companies that bring inquiries to addiction treatment and behavioral health programs through paid ads, SEO or both, and that publish enough about their fees for an operator to check. Each pick had to meet four tests:
- Treatment focus: the company's own site names addiction treatment or behavioral health as a market it serves.
- Agency model: it runs marketing for the center. Directories, call brokers and lead resellers are not on the list.
- Pricing model on the record: we could find how it sets fees on its own site, or confirm that it does not publish them.
- Checkable today: every claim below links to a page we fetched on October 22, 2026.
We did not rank by size, reviews or results. The question this page answers is narrower: how does each company say it charges, and does its published fee change with referrals or admissions?
Why does the pricing model matter for rehab lead generation?
Because federal law makes it a crime to pay for referrals to a treatment facility. The Eliminating Kickbacks in Recovery Act (EKRA), at 18 U.S.C. § 220, applies to anyone who, for services a health plan covers, knowingly and willfully "pays or offers any remuneration (including any kickback, bribe, or rebate) directly or indirectly, overtly or covertly, in cash or in kind" "to induce a referral of an individual to a recovery home, clinical treatment facility, or laboratory." The penalty is a fine of up to $200,000, up to 10 years in prison, or both, "for each occurrence" (source).
The statute carves out pay to an employee or independent contractor when that pay "is not determined by or does not vary by" the number of individuals referred, the number of tests or procedures performed, or the amount billed to or received from the health plan (§ 220(b)(2), source). That is the yardstick we use in the table: does the vendor's published fee move with the number of patients it sends you?
Courts and lawyers do not all read this the same way. In U.S. v. Schena (9th Cir., July 11, 2025), the court said "we do not think the mere fact of a percentage-based marketing arrangement, without more, would constitute a per se violation of EKRA," and it noted the government agreed. The same court said companies "may consider whether it is preferable to structure their compensation arrangements in accordance with the statute’s safe harbor" (source). Our guide What is EKRA? walks through the case, stricter law firm readings and state brokering laws.
Our position: we treat per-admission pricing as patient brokering risk and won't price that way. We are not lawyers, and this page is not legal advice. Have a health care attorney read any marketing contract whose fee changes with patient volume.
How do the top rehab lead generation companies price their work?
| Company | Published pricing model (their words) | Published fee tied to admissions? | Published minimum term |
|---|---|---|---|
| Allgood Marketing | Plans at $4,500, $8,500 and $12,500/mo, each a "flat fee" | Flat fee on its pricing pages; its behavioral health page labels the model "Outcome-based." Ask | Month-to-month, 30 days notice |
| Digital Admits | "Fixed monthly pricing." SEO $1,470 to $4,970/mo; PPC $970 to $3,970/mo by ad spend band | No: fixed monthly plans published | Month-to-month |
| Lead to Recovery | Starting prices per channel: Local SEO $750/mo per location, PPC $1,000/mo | No: starting prices per channel published | 90-day minimum |
| RehabAdmit | Flat monthly retainer, $5K to $25K/mo | No: flat monthly retainer published | No minimum term |
| Webserv | Marketing: $8,000 to $20,000/mo (self-described tier). Admission Ops: $3,500 to $15,000/mo by location count | No: ranges by scope and location count published | Not published |
| Behavioral Health Partners | Quoted on the second call; "flat scopes" for PPC management | Not published | 6 or 12 months |
| Elev8 | "Custom/month" tiers | Not published | 90 days, then month-to-month |
| Healthcare Success | No fees published | Not published | Not published |
| Cardinal Digital Marketing | No fees published; terms allow a media markup of up to 25% | Not published | 12 months (terms); 6 months (FAQ) |
"Not published" means we checked the pages linked below on October 22, 2026 and found no figure. It does not mean the company prices per admission.
Allgood Marketing
Allgood says it is built for treatment centers, local healthcare practices and behavioral health, with plans starting at $4,500/mo and no annual contracts (source). Its services page lists three plans at $4,500, $8,500 and $12,500 a month, each marked "flat fee" (source).
On how the fee is set, Allgood writes: "You pay a flat monthly management fee, no commissions, no per-admit kickers, no surprises." It adds that it does not price its services against census, and that all plans are month-to-month with 30 days notice (source). It reports cost per admit from your intake team's admit data (source).
Two things to ask about. Its behavioral health page labels its pricing model "Outcome-based" (source), which reads differently from the flat-fee wording. Its contact page lists plans from $4,000/mo (source). Ask which price and which model your contract will use.
Best for: operators who want to start at a published monthly price with no long contract.
RehabAdmit
Disclosure: this is our agency. We build and run lead generation for residential, IOP, PHP and detox operators doing $3M to $30M a year. We have worked with renowned treatment centers with operations in Florida, California and Massachusetts, among other states.
Our fee is a flat monthly retainer of $5K to $25K, with no minimum term and ad spend separate. We run Google Ads and Meta, with Microsoft Advertising on request, and report cost per VOB and cost per admission. We are not a lead vendor and we don't sell calls. Your facility owns every inquiry, the ad accounts and the tracking numbers. Our guarantee: if you don't see measurable admissions growth in 90 days, we keep working for free until you do.
Where we do not fit: pre-launch centers (we consult on setup, but our fit is operators with an admissions team in place) and anyone who wants to pay per admission or buy calls. See how we run rehab lead generation.
Best for: established operators who want one flat fee and reporting tied to VOBs and admissions.
Digital Admits
Digital Admits sells SEO, PPC, websites, attribution, reputation work and call center consulting to treatment centers, and says it has "10,000+ admissions generated" (source).
Its PPC page says "Fixed monthly pricing. No spend-based fees." Plans run $970, $2,470 and $3,970 a month, and each plan is matched to an ad spend band, from up to $10k a month to $30k+ (source). SEO plans run $1,470, $2,970 and $4,970 a month, with month-to-month billing (source).
Best for: operators who want to buy SEO or paid search as a fixed monthly plan.
Lead to Recovery
Lead to Recovery says it has worked in behavioral health only since 2019 and markets addiction treatment, mental health, eating disorder, ABA, MAT and sober living programs (source).
It publishes starting prices by channel: Local SEO from $750/mo per location, Regional SEO from $1,500/mo, National SEO from $7,500/mo, PPC from $1,000/mo and CRO from $1,000/mo, each with a 90-day minimum (source). It does not connect to your CRM. Your admissions team confirms which tracked inquiries admitted (source).
Best for: operators who know which channel they want and run admissions follow-up in-house.
Webserv
Webserv says it has supported addiction and mental health facilities since 2017 and is "Trusted by 200+ Treatment centers nationwide." It says it works inside your CRM, admissions workflows and call tracking (source).
In its own agency roundup, Webserv places itself in a tier that charges "$8,000-$20,000/month depending on the mix of SEO, paid, content, and analytics work" for single-facility engagements (source). For Admission Ops it publishes a $7,500 to $15,000 setup and a $3,500 to $15,000 monthly retainer, tiered by location count (source).
Best for: operators who want marketing and admissions process work from one behavioral-health-only firm.
Behavioral Health Partners
Behavioral Health Partners offers "Full-service treatment center startup consulting" next to its addiction treatment marketing. It takes one client per level of care, per market. It offers 6-month and 12-month terms, and quotes pricing on the second call once the work is scoped (source).
For paid search it says: "we quote flat scopes after the audit, never a percentage of ad spend, because percentage pricing rewards agencies for spending more." It says every campaign reports cost per admission (source).
Best for: founders who want market exclusivity and will accept a 6 or 12 month term.
Elev8
Elev8 calls itself "a full-service behavioral health marketing and technology agency" with three lines: media, sales (including referral programs and a fractional CMO) and tech (CRM, call tracking, VOB tools) (source).
Its pricing page lists three tiers, each at "Custom/month," and promises a custom quote within 24 hours of a discovery call. It says it prices "based on your market, bed count, and census targets," and on pillars, market size, ad spend under management and goals. Management fees are separate from media spend, and you keep your ad accounts. It asks for a 90-day initial commitment, then month-to-month (source). The page does not say whether the fee changes with admissions, so ask.
Best for: operators who want media, CRM and referral program work under one contract.
Healthcare Success
Healthcare Success says its team has "over 25 years of specialized digital marketing experience in addiction treatment" (source). We found no published fees.
Its FAQ on pay-for-performance says reputable agencies "charge flat fees, retainers, or project-based pricing that reflects fair market value for the work performed," and that in more than 20 years it has "yet to see a legitimate agency legally get paid on a per‑patient or per‑case basis." The page notes it is not legal advice (source).
Best for: operators who want a general healthcare agency with an addiction treatment practice.
Cardinal Digital Marketing
Cardinal describes itself as "a healthcare performance marketing agency focused on driving growth for multi-location provider groups," lists behavioral health among the groups it serves, and now operates as Power Digital's dedicated healthcare division (source).
It publishes no fees. Its terms set an initial term of no less than 12 months for custom programs and allow media markup fees of up to 25% on media accounts (source). Its contact page FAQ says the minimum contract is 6 months (source). Ask which applies.
Best for: multi-location groups that want a large healthcare performance team.
What about pay-per-call and live-transfer lead sellers?
You will also find sellers that charge for each lead or call they deliver. That model is different from an agency retainer. One live-transfer seller's rehab page tells buyers they "pay up a fixed rate per lead" and pay only for the leads they buy (source). Pay-per-call networks sell the same idea for phone calls (source).
Before you sign with any seller like this, check three things:
- Does the price change with each person sent to you? The EKRA exception in § 220(b)(2) covers pay that does not vary by the number of individuals referred (source). Ask a health care attorney how a per-lead or per-call fee fits that test.
- Is the lead yours alone? Ask in writing whether the same caller goes to other centers.
- Are you an NAATP member? NAATP's code says a member "may not engage in the buying and selling of patient leads including phone calls" (source).
What should you check in any lead generation contract?
- Does the fee change with admissions, patients, census, VOBs or insurance payouts? If yes, have your attorney review it against 18 U.S.C. § 220.
- Is the fee written down in advance? A flat monthly or project price is easy to check. "Custom" is fine, as long as the contract states a fixed number.
- Who owns the ad accounts, call tracking numbers and lead data? You should keep them if you leave.
- What do they report? Ask for cost per VOB and cost per admission by channel, not only cost per lead.
- What is the minimum term? Published terms on this list run from month-to-month to 12 months.
Our rehab lead generation page shows how we set up tracking from click to VOB to admission, and our rehab marketing agency comparison covers services and terms in more depth.
Which rehab lead generation company is best for which need?
- A known flat price, month-to-month: Allgood Marketing
- Fixed SEO and PPC plans at published prices: Digital Admits
- Buying one channel at a time: Lead to Recovery
- One flat fee with reporting to the admission: RehabAdmit
- Published price ranges and admissions ops: Webserv
- New centers that need consulting plus marketing: Behavioral Health Partners
- One vendor across media, tech and sales: Elev8
- A long-tenured healthcare agency: Healthcare Success
- Large multi-location provider groups: Cardinal Digital Marketing
Frequently asked questions
What is rehab lead generation?
It means bringing qualified inquiries to a treatment center through paid media, SEO and referral systems, then measuring the result in verifications of benefits (VOBs) and admissions.
Is it legal to pay a rehab marketing company per admission?
It is a serious legal risk, and the answer depends on the facts. EKRA makes it a crime to pay anything "to induce a referral of an individual" to a clinical treatment facility, and its exception for contractors covers pay that "is not determined by or does not vary by" the number of individuals referred (18 U.S.C. § 220). The Ninth Circuit said in 2025 that percentage pay to a marketer is not a violation by itself (U.S. v. Schena). We treat per-admission pricing as patient brokering risk and won't price that way. More in our EKRA guide.
What are the penalties under EKRA?
A fine of up to $200,000, up to 10 years in prison, or both, for each occurrence (18 U.S.C. § 220(a)).
Which rehab lead generation companies publish flat monthly prices?
Allgood Marketing lists plans at $4,500, $8,500 and $12,500 a month (source). Digital Admits lists SEO plans from $1,470 a month and PPC plans from $970 a month (SEO, PPC). Lead to Recovery lists starting prices by channel (source). RehabAdmit charges a flat retainer of $5K to $25K a month. Webserv publishes ranges (source).
Should a treatment center buy leads or calls?
Check the model first. Per-lead and per-call sellers charge for each lead or call they deliver, so ask a health care attorney how that fits the EKRA exception for pay that does not vary with referrals. NAATP members face a direct rule: a member "may not engage in the buying and selling of patient leads including phone calls" (NAATP Code of Ethics).
Does a flat fee mean the agency is not accountable for admissions?
No. Several flat-fee or fixed-scope vendors report on admissions. Allgood reports cost per admit from your intake data (source). Lead to Recovery matches confirmed admissions to tracked calls and forms (source). Behavioral Health Partners says every campaign reports cost per admission (source). RehabAdmit reports cost per VOB and cost per admission.
What does a VOB or an admission cost from lead generation?
In our experience running detox and residential campaigns, cost per VOB runs from a couple hundred dollars up to about $2,000, with the top end out-of-network. Cost per admission from Google and directories runs $2,000 to $5,000 in-network and $7,000 to $15,000 out-of-network. Ask every vendor for the same numbers on programs like yours.
Who should own the leads and ad accounts?
You should. RehabAdmit clients own every inquiry, the ad accounts and the tracking numbers. Elev8 says "you always own your ad accounts" (source). Put ownership in the contract with any vendor.
How long are rehab lead generation contracts?
Published terms vary. Allgood and Digital Admits: month-to-month (Allgood, Digital Admits). Lead to Recovery: 90-day minimum (source). Elev8: 90 days, then month-to-month (source). Behavioral Health Partners: 6 or 12 months (source). Cardinal: 12 months for custom programs in its terms, 6 months in its FAQ (terms). RehabAdmit: no minimum term.
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All sources checked October 22, 2026. Competitor facts come only from each company's own website. Statute and court quotes come from the original texts. This page explains published pricing models. It is not legal advice.
- 18 U.S.C. § 220 (EKRA), Cornell LII
- U.S. v. Schena, 9th Cir., July 11, 2025
- NAATP Code of Ethics
- RehabAdmit: What is EKRA?
- Allgood Marketing homepage
- Allgood Marketing services and plans
- Allgood Marketing behavioral health page
- Allgood Marketing contact page
- Digital Admits homepage
- Digital Admits rehab PPC pricing
- Digital Admits rehab SEO pricing
- Lead to Recovery homepage
- Lead to Recovery pricing
- Lead to Recovery KPI tracking
- Webserv homepage
- Webserv: admissions consulting cost
- Webserv: best marketing agencies for rehabs
- Behavioral Health Partners homepage
- Behavioral Health Partners PPC
- Elev8 llms.txt
- Elev8 pricing
- Healthcare Success addiction treatment marketing
- Healthcare Success: pay-for-performance risks
- Cardinal Digital Marketing homepage
- Cardinal terms and conditions
- Cardinal contact page FAQ
- Example rehab live-transfer lead page
- Example pay-per-call network homepage