An addiction treatment website has two jobs: turn searches into calls and VOBs, and pass review by LegitScript and the ad platforms. That means honest content, your facility address and services on the page, careful handling of tracking and forms, fast mobile pages, and accessibility built in from the start.
We build and rebuild sites for treatment centers doing $3M to $30M a year, as part of the same programs that run their SEO and paid search. Our clients include Safe Haven Recovery, Quest 2 Recovery and Quest Behavioral Health.
What does LegitScript require on a treatment center website?
- Address and services. The site "must conspicuously disclose the physical address" of your facilities and "the specific nature of services provided" (LegitScript). LegitScript's checklist also says keeping addresses off the site to protect patient privacy is "understandable and compliant in many circumstances," so confirm your case with them (checklist).
- Real photos. "All photographs on the applicant's website must truthfully and accurately depict applicant's facilities."
- Honest scope. Content "must not misrepresent the scope or location of services."
- Privacy policy. "When required by law," the site must post a privacy policy. The checklist asks for "a HIPAA compliant privacy policy easily accessible" if you handle protected health information.
- Only vetted facilities. LegitScript doesn't "allow certified websites to promote addiction treatment centers that LegitScript has not vetted."
Ad platforms rely on the same certification. Google requires it before you can advertise addiction services (Google).
Which pages does a treatment center website need?
- A page for each level of care you're licensed for. LegitScript requires that you be "adequately licensed for the services" you offer (LegitScript), so detox, residential, PHP, IOP or outpatient pages should match your licenses.
- A page for each facility. With its address and services, and its own location entry in structured data. Google says to "Define each local business location as a LocalBusiness type" (Google).
- Insurance and admissions pages. What you accept, how verification works and what happens on the first call.
- Team and author pages. Google encourages "adding accurate authorship information, such as bylines" (Google). Clinical credentials belong here.
- Privacy policy and contact. Easy to find from every page.
How should a rehab website handle tracking and forms?
HHS's guidance on online tracking says covered entities "are not permitted to use tracking technologies in a manner that would result in impermissible disclosures of PHI to tracking technology vendors." It says tracking on logged-in pages "generally" has access to PHI, that booking or symptom-checker forms on public pages "may have access to PHI in certain circumstances," and that cookie banners "do not constitute a valid HIPAA authorization." A June 20, 2024 court order vacated one portion of that guidance, so have counsel review your setup (HHS guidance).
If your team texts or autodials people who fill out a form, federal rules define the "prior express written consent" you need, including "a clear and conspicuous disclosure" and that consent can't be "a condition of purchasing" (47 CFR 64.1200).
Why do speed and mobile matter?
Google indexes "the mobile version of a site's content" (Google) and asks for LCP within 2.5 seconds, INP under 200 milliseconds and CLS under 0.1 (Core Web Vitals). Speed also costs people: Google's web.dev notes that "the BBC found they lost an additional 10% of users for every additional second their site took to load" (web.dev).
Which website problems block treatment centers?
- Listing programs LegitScript hasn't reviewed. Its checklist says unreviewed facilities are fine "as long as they are not listed on your website" (LegitScript checklist).
- Unsupported numbers. Success rates or guarantees without evidence get flagged in review.
- Stock or borrowed photos. The standard requires photos that "truthfully and accurately depict" your facilities.
- Tracking on intake forms. HHS warns that booking forms on public pages "may have access to PHI in certain circumstances."
- A mobile site with less content than desktop. Google says to "Make sure that your mobile site contains the same content as your desktop site."
We check for all five before a new site goes live, and on any site we take over.
What about accessibility?
The ADA lists the "professional office of a health care provider" as a public accommodation, and DOJ says the ADA's requirements apply to what businesses offer "on the web" (ADA.gov). DOJ has no detailed web regulation for businesses and points to WCAG as guidance. We build to WCAG 2.2 Level AA, which includes text contrast of "at least 4.5:1" and touch targets of "at least 24 by 24 CSS pixels" (WCAG 2.2).
What does a RehabAdmit website build include?
- A page for each level of care and location, written to pass LegitScript review
- Call tracking and forms set up with privacy in mind, plus a clear consent step for texting
- Structured data that matches the visible page, one location entry per facility
- Fast mobile templates and WCAG 2.2 AA accessibility
- Reporting that ties calls and forms to VOBs and admissions
Related: rehab SEO services, addiction treatment marketing and the LegitScript guide.
Frequently asked questions
What should an addiction treatment website include?
Your facility address and services, honest photos, licensed services only, and a privacy policy where the law requires it, per LegitScript's standards. Add a page for each level of care and location, clear calls to action, privacy-aware call tracking and forms, fast mobile pages and WCAG 2.2 AA accessibility.
Does my rehab website have to show our address?
LegitScript's standard says the site must conspicuously disclose your facility address and services. Its checklist also says keeping addresses off the site to protect patient privacy is understandable and compliant in many circumstances. Confirm your situation with LegitScript before you decide.
Can we use Meta Pixel or Google Analytics on a treatment center site?
Be careful. HHS guidance says covered entities may not use tracking in a way that causes impermissible disclosures of PHI to vendors, and that cookie banners are not a valid HIPAA authorization. A 2024 court order vacated part of that guidance, so have counsel review your tracking setup.
Does a rehab website need to be ADA accessible?
The ADA lists the professional office of a health care provider as a public accommodation, and DOJ says the ADA applies to what businesses offer on the web. DOJ has no detailed web regulation for businesses and treats WCAG as guidance. We build to WCAG 2.2 Level AA.
How fast should a treatment center website load?
Google asks for Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint under 200 milliseconds and Cumulative Layout Shift under 0.1, measured at the 75th percentile of page loads on mobile and desktop. Google indexes the mobile version of your site.
Do you build websites for mental-health-only programs?
Yes. LegitScript's checklist notes that locations offering only mental health treatment don't need its addiction treatment certification, but the same rules on honest content, privacy, accessibility and speed still apply to a good site.