Mental health marketing that fills the calendar.

Not for mental health counseling on its own: Google's certification rules cover areas such as addiction services, not general counseling. Mental health is still a sensitive category, so you can't use advertiser-curated audiences like Customer Match. If you also advertise drug or alcohol treatment, LegitScript and Google certification apply to those ads.

Yes, as a service, not about the viewer. Meta's personal attributes policy allows ads like Depression counseling, but not copy such as Depression getting you down? Get help now, because it implies the person has the condition. Ads should focus on the benefits of the service.

Yes. We market therapy practices, group practices, mental health platforms and mental health treatment programs. Some of our treatment center clients also run mental health programs. Book an audit call and we will scope the work to your services, payer mix and clinician capacity.

Yes. Positioning, pricing and demand generation for cash-pay practices and programs work differently from insurance-forward ones. We plan the overlap period with you after the audit, once we have seen your payer mix and inquiry volume.

Directories own the broad local terms. In a Chicago search for "therapist near me" we pulled in October 2026, Psychology Today held 3 of the top 9 organic results, with Zencare, FindATherapist and Zocdoc also on page one. For "EMDR therapist Chicago", independent practices took 4 of the top 9 spots, including #1. Local + specialty queries are where independent practices can win.

We connect intake to the CRM, EHR or practice management system your team already uses. The tech matters less than the workflow.

It depends on your starting point, channel mix and clinician capacity. We set a target after the audit, once we've seen your current inquiry volume, booking rate and open hours. Growth beyond that point needs clinicians to keep up.

Prominently, if that is part of your practice or program model. Sliding-scale positioning attracts price-sensitive inquiries and filters out clients who want concierge-tier service. Both audiences are valid. We recommend picking one and building the funnel for that audience rather than serving both from the same landing page.

Panel applications are a specialized administrative workflow that we do not handle directly. What we do handle: positioning your practice or program for the payer relationships you already have, and updating messaging when you add new payers so inquiries start sooner after panel approval.

Yes. We build the outreach lists, sequences and CRM tracking for referral outreach to psychiatrists, physicians and therapists, so referral generation becomes a repeatable process you can measure.

Both matter and they interact. In-person messaging usually emphasizes community, physical space and continuity. Teletherapy messaging emphasizes access, scheduling flexibility and less travel. Practices offering both should split landing pages by mode of care so each buyer sees the message that fits.

Yes. Psychiatric practices and programs need positioning that speaks to medication management, integrated care and coordination with therapists. We keep ads about medication management inside Google’s and Meta’s health ad policies and handle the policy work needed to keep campaigns approved.

The main federal rules are the TCPA for autodialed or prerecorded calls and texts, HIPAA's rule that client authorization is needed before using health information for marketing, and the FTC's guides on endorsements and testimonials. On the platforms, Google limits audience targeting for mental health counseling, and Meta bans ads that assert or imply a person's mental health condition. Your licensing board may add its own advertising rules. We build every setup with these in mind.

Anxiety-focused programs do well with long-tail content (anxiety subtypes, treatment modalities, provider credentials) plus paid search on high-intent local terms. On Meta, ad copy can't imply the viewer has anxiety, so we write service-led lines that describe what you offer instead.

Similar to anxiety. Meta's own policy examples allow "Depression counseling" but reject "Depression getting you down? Get help now." because it implies the viewer is depressed. We write depression campaigns to that standard and reach people through paid search, referral partnerships and organic content.

Yes. Trauma-focused practices and programs benefit from expert content on evidence-based modalities (CPT, EMDR, prolonged exposure), clinician credential displays, and referral partnerships with veterans' service organizations, first-responder programs and other trauma-informed providers.

By making LGBTQ affirmation a first-order marketing signal, not an afterthought. This includes affirming language on landing pages, clinician bios that include relevant identity signals, content on LGBTQ mental health topics, and referral partnerships with LGBTQ community organizations.

Our approach is clinician-authored content that answers specific questions about conditions, modalities and outcomes, with clear author credentials on every page. That is the kind of page an AI answer can quote and attribute. Generic marketing content gives it nothing to cite.

Yes. A waitlist with no follow-up loses people to other providers. We build automated follow-up sequences, priority tagging and periodic status updates so waitlisted prospects stay engaged until a slot opens.

Reviews matter, but they need HIPAA-conscious workflows and a check against your licensing board's and professional association's rules before you ask any client for one. Any testimonial requires a signed release. Anonymized aggregate outcomes, such as satisfaction rates, build trust without identifying anyone. For each practice location or facility, Google Business Profile is the first review source we work on.

We treat mental health as its own discipline within behavioral health, not a subset of rehab marketing. Each campaign follows the separate ad rules for mental health, and reporting runs to booked sessions, assessments and admissions, not clicks.