The client provides private residential treatment for addiction and mental health in Quartz Hill, California, including medical detox, dual diagnosis care and a veterans program. RehabAdmit led a full-funnel marketing rebuild covering positioning, paid campaigns, intake automation with insurance qualification, and referral network development.
The starting state
The center had strong clinical outcomes but the marketing function was under-built for the size of the operation. Paid campaigns were producing intermittent lead flow. The intake process wasn't qualifying by insurance, which meant a meaningful portion of admissions team time was spent on leads who couldn't afford care. Referral relationships existed informally but weren't being tracked or nurtured systematically.
What we built
- Positioning refresh: sharpened clinical differentiation for the detox, residential and dual diagnosis programs, updated website copy, and rebuilt service pages.
- Insurance-qualified intake: every inquiry passes through automated insurance qualification before reaching a counselor.
- Multi-channel paid campaigns: Google, Meta, and Bing structured for admissions attribution.
- Referral network CRM: systematic tracking and nurture for interventionists, EAPs, physician groups, and discharge planners.
- Admissions team enablement: playbooks, weekly review rhythm, and daily reporting.
The outcome
The center moved from ad-hoc marketing to a systematic acquisition and admissions function. Referral pipeline visibility improved, insurance-qualified lead volume increased, and the admissions team was able to focus counselor time on the leads most likely to admit.
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