Safe Haven Recovery is a Joint Commission-accredited addiction treatment center in Beverly Hills, California, offering medically supervised detox, residential rehab and dual-diagnosis care. RehabAdmit audited and rebuilt the admissions funnel, launched compliant Google and Meta campaigns, installed CRM automation, and trained the admissions team on a new workflow.
The starting state
When we engaged with Safe Haven Recovery, the marketing spend was producing leads but the admissions team was overwhelmed by unqualified traffic. Cost per lead looked reasonable on paper, but cost per admission was higher than the center's economics could carry. Attribution was unclear: no one could point to which channel was producing admissions and which was burning budget.
What we built
- Intake funnel rebuild: pre-qualification by insurance, level of care, and geography before any lead reached the admissions team.
- Compliant paid campaigns: restructured Google and Meta accounts, LegitScript-safe creative, tighter negative keyword lists, and new landing pages.
- CRM automation: lead routing rules, response-time-based counselor assignment, automated follow-up sequences for leads not reached on first contact.
- Admissions playbook: standardized script, cadence, and handoff to insurance verification, so every counselor worked leads the same way.
- Attribution and reporting: weekly dashboard tying every admission back to source channel, campaign, and creative.
The outcome
Within the first 90 days, Safe Haven Recovery saw measurable improvements across the funnel: higher lead-to-admission conversion, lower cost per admission, and cleaner attribution that let the marketing team rebalance spend based on data. The admissions team's daily workload became more predictable, and paid campaigns ran on LegitScript-safe creative and landing pages.
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