Quest 2 Recovery provides private residential treatment for addiction and mental health in Quartz Hill, California, including medical detox, dual diagnosis care and a veterans program. RehabAdmit led a full-funnel marketing rebuild covering positioning, paid campaigns, intake automation with insurance qualification, and referral network development.
The starting state
Quest 2 Recovery had strong clinical outcomes but the marketing function was under-built for the size of the operation. Paid campaigns were producing intermittent lead flow. The intake process wasn't qualifying by insurance, which meant a meaningful portion of admissions team time was spent on leads who couldn't afford care. Referral relationships existed informally but weren't being tracked or nurtured systematically.
What we built
- Positioning refresh: sharpened clinical differentiation for the detox, residential and dual diagnosis programs, updated website copy, and rebuilt service pages.
- Insurance-qualified intake: every inquiry passes through automated insurance qualification before reaching a counselor.
- Multi-channel paid campaigns: Google, Meta, and Bing structured for admissions attribution.
- Referral network CRM: systematic tracking and nurture for interventionists, EAPs, physician groups, and discharge planners.
- Admissions team enablement: playbooks, weekly review rhythm, and daily reporting.
The outcome
Quest 2 Recovery moved from ad-hoc marketing to a systematic acquisition and admissions function. Referral pipeline visibility improved, insurance-qualified lead volume increased, and the admissions team was able to focus counselor time on the leads most likely to admit.
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